Professional services
Halden & Ash Advisory
A calm, editorial site for an advisory practice that explains expertise simply and screens enquiries.
Concept: fictional business and dataDesign only. There is no live demo.
Context
Professional firms need visitors to understand what they do and whether they're the right fit, without the site reading like a brochure.
Solution
Plain-language service descriptions, a restrained serif identity and a short enquiry form that asks what help is needed and what stage the business is at.
The main journey
- 1
The visitor reads a clear explanation of each service
- 2
They choose what they need help with
- 3
They give their business stage and contact details
- 4
The firm gets an enquiry it can route to the right person
Evidence
This is a design concept, so there are no results to report. It's meant to bring in clearer, better-matched enquiries.